Exceeding Customer Expectations With New Website
07 September 2015
Hot on the heels of a successful weekend at the Octo Silverstone GP™ where they launched Pro-Bolt® DualDrive™ UK based motorsport supplier Pro-Bolt® continue their mission to exceed their customers’ experience with a totally new website experience. Built entirely from scratch, the fully responsive website will provide visitors using mobile devices and tablets with an easier and richer shopping experience. In addition, new features, such as the ability to add specific bike models to your personal garage will reduce search time by delivering product offerings tailored to the bikes in your garage. Key features include: Fully Responsive Design The Website will be fully responsive, which means that it will detect the device it is being used and scale content appropriately to give a much more user friendly experience – for example Tablets & Mobile Devices. Statistics show that 41% of online shoppers are now shopping using such devices a percentage which increases further among male shoppers. Garage System Customers will be given the chance to store specific models of bike which interest them in the new Garage System. This bike data will be used deliver a customised home page and to target customers with content which is more relevant to their interests. Payment A simplified checkout system will facilitate faster purchases, using the Sagepay Tolkien system which offers customers the option for Sagepay to store their card details. This more secure and faster checkout system means that user’s payment details will still not be stored on our systems, but only after user agreement once the more secure environment has been entered. Stock Levels The site will display stock levels providing visitors with actual numbers in stock which will be updated every evening. User Friendly Product Display Products will be shown in family groups (E.g. A group of Aluminium screen kits), which will condense the amount of product part numbers and images initially shown to customers – thus visually simplifying content and making it easier for customers to find what they want. Fitment Guide & Price List The site will have a page accessible where you and dealers (to whom you give password permission) will be able to download the model specific fitment guide and price list. The prices will be 100% up to date as will the fitments. This is a significant step forward in obtaining up to date information for your dealers. The system will take the translation you provide for the product descriptions and use this to display in the price list. The price list will be displayed in your local currency and update when exchange rates changes occur and reflect any price changes in general.
Posted in Pro-Bolt News By Elaine Haines